Although Paul Rand died over 10 years ago, he is still a widely known and respected graphic designer. Rand was best known for his corporate logo designs, many of which are still in use today. Rand designed many famous corporate logos for companies such as the ones in the picture below.
The IBM logo was Rand's defining corporate identity. Rand modified the logo in 1960 and then again in 1972.
The Original IBM logo before Rand's modifications.
Rand's first IBM logo.
Rand's second IBM logo. The stripes are used to suggest “speed and dynamism.”
Rand not only designed IBM's logo, but designed packaging and marketing materials for them as well, including the famous “Eye-Bee-M” poster seen below.
Although Rand's most famous corporate identity that he designed was for IBM, it was not his first. Paul Rand was born Peretz Rosenbaum, but later changed his name to try to cover up his Jewish identity. Peter Behrens
noticed the importance of Rand's new name, saying, “Rand’s new persona, which served as the brand name for his many accomplishments, was the first corporate identity he created.”
Rand attended such schools as the Pratt Institute, the Parsons School of Design and the Art Students League, yet he felt unstimulated and began teaching himself. Rand studied the works of Cassandre and Moholy-Nagy from European magazines. Rand later taught design at Yale University and was inducted into the New York Art Directors Club Hall of Fame in 1972. Rand was also one of the originators of the Swiss Style of graphic design.
Sources:
No comments:
Post a Comment